What exactly is Penthouse Mouse? We weren't exactly sure what we were in for when we rocked up fashionably late to the project's launch on Friday night. Turns out, it's a hell of a lot of things all rolled into one.

It's a gallery. A store. It's art and fashion. It has live photoshoots and parades and speeches coming up in the next few weeks. Making its home at the former Naval & Military Club at the top end of Little Collins, Melbourne, Penthouse Mouse is in for a busy time.

Celebrating its launch on Friday were fashion industry and fashion lovers alike, and we spotted (and snapped) many an intriguing outfit amoungst the crowd.

Entire Article: Read it by clicking Penthouse Mouse 2010 launch: street style.

Related Pictures (25 in total): 'Penthouse Mouse 2010 Launch (LMFF)'

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From Lara Stone: Vogue Italia March 2010
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Entire Article: Read it by clicking Fashgasm 9.3.2010.

Related Pictures (14 in total): 'Lara Stone: Vogue Italia March 2010'

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Big, big hair, thick black eyeliner, soft pink backdrop. This shoot of Inga Eiriksdottir has sixties sex kitten written all over it. Just as striking are the lingerie as outerwear looks, including this Alexander Wang bodysuit pictured below.

Entire Article: Read it by clicking Inga Eiriksdottir cute sixties for Vogue Russia.

Related Pictures (10 in total): 'Inga Eiriksdottir: Vogue Russia March 2010'

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Long time no hear from Lyric. Finally some new pics courtesy of Ms “Flashing Lights” – Rita G.

This is my favorite photo shoot of Ms Amber so far. Courtesy of MJ Flix.

Scans courtesy of BlackJackSkanz.

This girl is a trouble! More of her I see, more I like. Hope y’all too.